Filmes do Asfalto
— Identity for Film Producer
— Identity for Film Producer
2017
Identity for an independent film producer.
The name “asfalto” was mainly chosen
because of its sound. Therefore, the
identity aimed to enhance this sound.
The symbol explored the raw material
itself, asphalt, as something of quality and
beauty — even if pure and cheap — evoking
the nature of this film producer, its work
and means.


